The 5 F’s of Presentation Design Functionality
Great presentations demand functional design. Without it, your design exists without purpose and without meaning. What exactly is functional design, though? It’s two-fold: It’s a presentation design approach with a clear purpose to obtain a specific result.
In order to make sure that you are using functional design in your presentation, please refer to what I like to call the 5 F’s of Design Functionality:
FOR – What is the presentation being used FOR?

Before you open up Adobe Creative Suite or take a stab at PowerPoint, you need to have absolute clarity about the purpose of your presentation. So ask yourself:
What is the topic?
What are your main takeaways?
How do you want your message to be remembered?
FORMAT – Which FORMAT?

In our digital age, format is king. For instance, a presentation in Keynote doesn’t quite look the same in PowerPoint. That deck you loved on your colleague’s iPad may not look the same here on SlideShare. Your boss’ presentation on the HDTV monitor won’t look quite the same on that client’s projector. Format should never be decided at the last minute since format will dictate your design.
FANS – Who are the FANS?

The big question here is: Who is your audience? Young or old? Men or women? Corporate or trendy? Your design needs to be dictated and guided by their needs and interests. If you know your audience, you will know the right design approach.
FIT – Do all of the elements FIT?

We’ve spent quite some time on presentation design concepts like typography, white space and photography. All of them have a distinct purpose and fit. Choose wisely and make sure they have a function, too — i.e. they serve your message and/or means of conveying your message.
FLUB – Will it FLUB?

All the time you invest building and designing a great presentation is worthless if you don’t take the extra few minutes to ensure you have no technical errors. Have a back-up plan and be sure to test everything more than once.
Remember, a great presentation requires functional design. Make sure you can answer all 5 of these areas with confidence before you even think about opening up that design program.
READ MORE: How to Make a Presentation Stick

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]
WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.
www.productdesignstudio.com

The 5 F’s of Presentation Design Functionality

Great presentations demand functional design. Without it, your design exists without purpose and without meaning. What exactly is functional design, though? It’s two-fold: It’s a presentation design approach with a clear purpose to obtain a specific result.

In order to make sure that you are using functional design in your presentation, please refer to what I like to call the 5 F’s of Design Functionality:

FOR – What is the presentation being used FOR?

Before you open up Adobe Creative Suite or take a stab at PowerPoint, you need to have absolute clarity about the purpose of your presentation. So ask yourself:

  1. What is the topic?
  2. What are your main takeaways?
  3. How do you want your message to be remembered?

FORMAT – Which FORMAT?

In our digital age, format is king. For instance, a presentation in Keynote doesn’t quite look the same in PowerPoint. That deck you loved on your colleague’s iPad may not look the same here on SlideShare. Your boss’ presentation on the HDTV monitor won’t look quite the same on that client’s projector. Format should never be decided at the last minute since format will dictate your design.

FANS – Who are the FANS?

The big question here is: Who is your audience? Young or old? Men or women? Corporate or trendy? Your design needs to be dictated and guided by their needs and interests. If you know your audience, you will know the right design approach.

FIT – Do all of the elements FIT?

We’ve spent quite some time on presentation design concepts like typographywhite space and photography. All of them have a distinct purpose and fit. Choose wisely and make sure they have a function, too — i.e. they serve your message and/or means of conveying your message.

FLUB – Will it FLUB?

All the time you invest building and designing a great presentation is worthless if you don’t take the extra few minutes to ensure you have no technical errors. Have a back-up plan and be sure to test everything more than once.

Remember, a great presentation requires functional design. Make sure you can answer all 5 of these areas with confidence before you even think about opening up that design program.

READ MORE: How to Make a Presentation Stick

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

ONE TEAM UNITED - 
It’s sad how the current geopolitical events in the Palestine and Ukraine are ruining some of the good work being done by great sporting events like the FIFA World Cup 
Outstanding sporting achievements by individuals or teams are not the main goal. Coexistence, respect and unity are the founding reasons why the world comes together and participates in these events.
Please share and help keep the message strong and clear:

One team one world united!


Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]
WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.
www.productdesignstudio.com

ONE TEAM UNITED - 

It’s sad how the current geopolitical events in the Palestine and Ukraine are ruining some of the good work being done by great sporting events like the FIFA World Cup 

Outstanding sporting achievements by individuals or teams are not the main goal. Coexistence, respect and unity are the founding reasons why the world comes together and participates in these events.

Please share and help keep the message strong and clear:

One team one world united!

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

TIME TO WIN - 

Check out the World Cup 2014 inspired fashion shoot by Igor Oussenko. Is there anything more visually appealing than the combination of Graphic Design, Fashion and Soccer? - Hope this brightens up your day.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

BRASIL’S WONDERFUL COLOURS - 

Considering that World Cup 2014 is upon us, it’s befitting that we devote the whole month to the exciting graphic wonderland that is Brasil.

From the sunning colours of nature to the beautiful graphic art that surrounds the world of football and it’s fans… and maybe even a touch of fashion.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

WORLD CUP DESIGN STYLE - 

With the World Cup fast approaching we thought we should showcase a fashion design, make up and creative photo session inspired by the colours of flags and professional make up.

The following collection was created by photographer Henrik Adamsen for Danish ELLE and it’s not difficult to see how these stunning photos, with the right graphic design content, would look fantastic as retail printed posters.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

MELBOURNE DANCE COMPANY - 

When Josip Kelava was commissioned to design the Melbourne Dance Company’s visual marketing, he decided to create something that related yet challenged the status quo.

The result was a dance of contrast between the soft lines of the human form and the harshness of the type. The two contrast unite to create a visually stunning and compelling piece of art - we trust this inspires you.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

COFEE WITH A TWIST - 

Kërning is a Brazilian Coffee Subscription business that focuses on designers and people interested in art.

Their corporate identity designed by Isabela Rodrigues is characterized by different graphic patterns, clear design and natural materials. Investing in beautiful design is not a luxury, it’s smart business - hope this inspires you.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

3D POSTER ART - 

Talented designer Chris LaBrooy was commissioned by Transport for London to create a poster illustration for their new fares campaign. The poster features all of the various transport services on the network manipulated into dimensional typography.

It’s great to see when Governments employ the talents of gifted artists to better communicate via clever graphics - hope this inspires you.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

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HAPPY VALENTINES! - 

In order to celebrate Valentines Day we wanted to show you a collection of amazing photographs by the talented photographer from Belgorod, Svetlana Belyaeva.

Yes the images are heavily Photoshopped but once again “it’s not what you do but how you do it” that makes all the difference and in this case love is the answer - hope this inspires you.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

HAND LETTERED ENVELOPES - 

It’s never “what you do” but always “how you do it” and self-promotion looks so much better when done with a touch of beautiful art.

These stunning envelopes are hand made by freelance designer Roxy Torres. They were used in her “Snail Mail” job search campaign and needless to say studios and agencies were very impressed - hope this inspires you.

Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f]  [in]

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com